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Pheobe Downer

Does it make sense to have a branded SEM strategy?

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Our company already ranks first organically for our main brand keyword. Does it make sense to have a branded SEM strategy? If so, what would you propose we do?

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I have seen many of the top companies are doing marketing using their own brand name as they want their visibility only with their brand name. So its not a bad idea to do so.

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Our company already ranks first organically for our main brand keyword. Does it make sense to have a branded SEM strategy? If so, what would you propose we do?

Yup! I believe that branded SEM technique will make sense. It is better to ask a SEM professional so that everything can run smoothly because search engine canĀ helpĀ you get your ad infront of your potential market.

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The important part is not to be in first place the important thing is to maintain the position and increase the clients so yes I will do SEM.

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Thanks for your replies guys. We already hired this firm offering digital marketing services to help us with this. We'll be meeting them tomorrow again to discuss in detail about the plan and strategy.

Edited by WiseWebmaster

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