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Update to Page Like Counts | Facebook for Business

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If you noticed a decline in the number of likes for your business page at Facebook, here is why:

 

 

Businesses use Page audience data to understand what their followers care about. To make audience data even more meaningful for businesses, we’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.

 

Update to Page Like Counts | Facebook for Business

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