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How Much Care Do You Take with Your Website Copy?

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Everyone seems obsessed with social marketing, guest blogging and article marketing (all things you do not have control over how long they live on the net).  Do you spend as much time creating this content you have no control over as you do your own website copy?

Your website is the most important place to be doing just that (at least as far as your online presence is concerned.) Consider it your home base. Unlike your profiles on various social networks, your website remains land you own, a place where you control what gets seen and when.
Driving people to your site should be one of your top online marketing priorities – right after getting your messaging ducks in a row.

Why Your Website Copy Matters More Than You Think

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