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2015 Guide to Penalty-Safe Link Earning

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From the beginning, Google has sought to reward sites with good content that was worthy of earning a link. So the model has finally, and truly, shifted away from BUILDING links to EARNING links. This was always Google’s goal, but only in the last two years has it become a reality. By policing SERPs with manual and algorithmic penalties, Google is able to punish sites that BUILD links and benefit those who EARN links.

2015 Guide to Penalty-Safe Link Earning

 

As stated in the quote above, Google has always wanted to reward sites that produced content that earned them incoming links.

 

So beware of link builders contacting you...

 

I have always felt on-site optimization is the way to go.  Create great content that ranks for your target audience's searches and you will get those earned links.

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