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The Value of Referrer Data in Link Building

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Do you look at your referrer data when working on your link building?



Let's think about what Google's been telling us about valuable links: they are those that you would build if there were no engines. So where are we going to find the links we'd be happy about if there were no engines? Why, in our traffic, of course.


Apart from the fact that traffic is probably one of, if not the best, indicator of the quality and relevancy of a link to your site, your traffic data can also help you find the links you didn't know you had and what you did to get them.


The Value of Referrer Data in Link Building

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