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Writing to Attract Readers: User-centric vs. Maker-centric Language

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To engage users, website copy must speak to readers and not at them. Include words people can relate to, and avoid jargon, business speak, and feature-driven language.


User-centric vs. Maker-centric Language - Nielsen Norman Group


If you are having problems engaging your readers perhaps this article from Nielsen Norman Group will help you as you create new content and help you rewrite your existing content.

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