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Harder and Harder for New Advertisers to Get Success with AdWords

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Wonderful:

 

 

The playing field has become less and less even for new advertisers. If you have no experience with AdWords and you’re creating your first campaigns in 2013, you are bound to be in for a tough learning curve in order to compete on equal grounds with more experienced competitors.

 

Why it’s Getting Harder and Harder for New Advertisers to Get Success with AdWords

 

Guess I'll move on to some other type of advertising this Christmas season.

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I totally agree with the article. The reality is that AdWords is complex and most people who start up new campaigns tend to make the same mistakes. Keywords are set to Broad Match, everything is lumped together into a few ad groups and they send traffic to the wrong landing page. If you combine that with Google Shopping, people are totally lost. 

 

Like anything, hiring the right people can make a significant difference. 

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