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Fabio Cuffaro

Image Extension - AdWords

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Google is beta testing a new extension for AdWords called Image Extension. The image extension will allow you to add images to your text ad.  You can see an example below.




The extension is only available for English campaigns globally. To get access to this extension you will have to fill out a form as it is currently in beta. You can find the form here.


This is a great move for AdWords since images have been really pushing the way we communicate and share information over the last couple of years. The old saying goes: a picture is worth 1000 words. In this case where text ads are limited to a few characters, the addition of images will be able to do wonders for a campaign's CTR.


What are extensions?

In case you are wondering what an extension is for AdWords. Extensions are additional information that you can add to an ad. For text ads there are a number of extensions that can be used with campaigns and sometimes you can add extensions to specific ad groups.


Here is a list of extensions that you can add to your campaigns:

Will you be opting in for images extensions?


If you have any questions concerning your AdWords campaign or if you're thinking of starting one, feel free to ask a question to one of these threads or create a new one. I'll gladly reply. 

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