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Fabio Cuffaro

Image Extension - AdWords

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Google is beta testing a new extension for AdWords called Image Extension. The image extension will allow you to add images to your text ad.  You can see an example below.

 

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The extension is only available for English campaigns globally. To get access to this extension you will have to fill out a form as it is currently in beta. You can find the form here.

 

This is a great move for AdWords since images have been really pushing the way we communicate and share information over the last couple of years. The old saying goes: a picture is worth 1000 words. In this case where text ads are limited to a few characters, the addition of images will be able to do wonders for a campaign's CTR.

 

What are extensions?

In case you are wondering what an extension is for AdWords. Extensions are additional information that you can add to an ad. For text ads there are a number of extensions that can be used with campaigns and sometimes you can add extensions to specific ad groups.

 

Here is a list of extensions that you can add to your campaigns:

Will you be opting in for images extensions?

 

If you have any questions concerning your AdWords campaign or if you're thinking of starting one, feel free to ask a question to one of these threads or create a new one. I'll gladly reply. 

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