Jump to content
Web Marketing Help Forum

Exact Name Domains and Google

Recommended Posts

Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results.

@mattcutts 1:43 PM - 28 Sep 12


Same day Matt Cutts tweeted:

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

2:03 PM - 28 Sep 12


Google specifically said EMD was designed to go after poor quality sites that also have exact match domain names.

Danny Sullivan

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come


So don't get your knickers in a knot unless you have a poor quality site.

Share this post

Link to post
Share on other sites

It's great that Google is figuring out how to cut down on crappy sites. The reality is that it makes it much harder for anybody to rank for competitive keywords and especially for people with small budgets. Thankfully there are social networks available as an alternative to Google. It's a lot of hard work, but it allows people to gain some exposure without being forced to advertise.

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now