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Fabio Cuffaro

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Everything posted by Fabio Cuffaro

  1. Fabio Cuffaro

    Facebook Data Breach

    According to UpGuard, a cyber risk solution company, 540 million Facebook user data records were compromised after third-party apps and sites stored data on unsecured servers. Social Media Toda reported that there has been a decline in usage YOY. This is not surprising since there has been a rise in other social platforms such as Instagram and Snapchat. I have been less active on the social platforms for some time now. When I post, it's usually related to marketing or local news, but the posts are few and far between. The social media platforms used to be fun when they first launched due to their novelty and the ability to easily connect with past friends, but it's not as attractive anymore, especially after these data breaches. Are you still active on social media? If so, which platforms?
  2. Fabio Cuffaro

    Google Responsive Display Ad Specs

    Occasionally, clients want to write their own copy for Google Display Ads or want to provide image ads. Responsive display ads, while not as pretty, are more effective since they fit into more spaces, especially when it comes to mobile devices. I usually suggest responsive ads, and in doing so, I provide them with the specs. I figured that since I have to send them this info, there may be others that are looking for the specs too. Below is what can be used when creating display ads. Headlines (Up to 5 headlines) 30 characters Long Headline (1) 90 characters Descriptions (Up to 5 descriptions) 90 characters URL (Landing Page) YouTube Video (Up to 5) Images (Up to 5) Landscape (1.91:1): 1200×628 (min required: 600×314, max file size: 5120KB) Square: 1200×1200 (min required: 300×300, max file size: 5120KB)
  3. Fabio Cuffaro

    Massive Links Affiliate Program

    Hey folks, I just wanted to let you in on a killer affiliate program . Massive Links has an affiliate program that's been in place now for close to a year. It's been doing well and so I'd like to offer you the possibility of making some extra cash by placing a simple banner or text link on your site. The products that are available are: Basic Listing - 14.99$ = 3.75$ commission Basic Plus - 19.99$ = 5.00$ commission Premium - 49.99$ = 12.50$ commission Please don't hesitate to ask questions if you have any.
  4. Fabio Cuffaro

    Massive Links Affiliate Program

    This affiliate program is no longer available.
  5. Fabio Cuffaro

    Google+ is no more!

    This could happen with any company or platform. It has happened in the past and it will happen in the future. When it comes to marketing, sometimes companies place too much faith in third-party sites like Facebook. It's important to use the platform while it's "hot", but what many companies forget is that social networking can take place on their own sites via their blogs.
  6. Fabio Cuffaro

    Security Flaw In Google Chrome

    Google announced that there is a security flaw in its Chrome browser and you would need to update now. If you have the newest version (72.0.3626.121), there is no need to update. You could read more about it here. https://lifehacker.com/update-google-chrome-right-now-1833101352
  7. In the next Chrome update expect to be released on October 16, Chrome 70 will start blocking sites that use Symantec certificates issued before June 2016, including legacy branded Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL certificates. You can read more here https://techcrunch.com/2018/10/08/chrome-hundreds-of-sites-to-break/
  8. Fabio Cuffaro

    Google Chrome Will Stop Supporting Symantec HTTPS Certificates

    Here is a tool provided by Symantec to see if your SSL will be affected https://www.websecurity.symantec.com/support/ssl-checker
  9. Fabio Cuffaro

    Inbound Sales Process

    It's interesting that they don't mention Freshbooks as an invoicing software. Slack is a software we use for internal communications. It's a good software that makes it easy to separate groups, and to be able to share with a group or individually through Direct Message.
  10. Fabio Cuffaro

    Facebook Data Breach Sept 2018

    To find out if your account was hacked; you would have been logged out of Facebook. Just to make sure, view the Security and Login page in Settings and check where you are logged in. If you see any devices that you don't recognize, log them out. For extra security against future attacks, you can set these up in the Security and Login page Turn on Two-Factor Authentication Set up alerts from unrecognized logins Choose 3 to 5 friends to contact if you get locked out
  11. Fabio Cuffaro

    Wordpress templates

    I have used templates from the following site: Studio Press https://my.studiopress.com/themes/ To use these themes it will require you to get the Genesis Framework. Here are some details on what the framework is about https://www.studiopress.com/features/ Elegant Themes https://www.elegantthemes.com/gallery/ Theme Forest https://themeforest.net/ From the three sources, I have been mainly using Studio Press. I like the framework and overall, it's easier to use.
  12. Fabio Cuffaro

    Google Chrome Login Change

    Updating your Google Chrome browser to the latest version 69, will now automatically sign you into the browser without your permission - it seems. Chrome recently updated on my PC and I started noticing that my profile picture from Gmail started showing up in my browser. You can see the screenshot below. By signing into your browser, Google starts collecting data about your browsing habits and personalizes Chrome and other services like Search and ads. I like Chrome, but moves like this make me question Google's intention when I am not even prompted or notified of signing in. I have now logged out of Chrome by following these instructions https://support.google.com/chrome/answer/185277. [Edit] It seems that when I log out of Chrome I can't sign into my Gmail account or other services. When I do sign into Gmail, it automatically signs me back into Chrome. I'm not ready to change browser yet, but I may be tempted to try something else. I do use Opera https://www.opera.com/ occasionally to test certain sites and search results out, which may be a good alternative. Does this change make you want to change browser? You can read more about this change here https://textslashplain.com/tag/privacy/
  13. Fabio Cuffaro

    Google Chrome Login Change

    It seems that Google decided to make some changes in the next Chrome update next month. The default setting will still log people into Chrome, but after the update, people will be able to log out of the browser. The issue, however, is that many people, if not most, don't look at or even know how to make changes to their browser settings. This means that they will be logged in and tracked. A little sneaky if you ask me. You can read more here https://techcrunch.com/2018/09/26/google-to-give-chrome-users-an-opt-out-to-forced-login-after-privacy-backlash/
  14. Fabio Cuffaro

    Hubspot Marketing Packages

    One of our clients used HubSpot's Marketing package. The software is quite extensive. However, at $50/month you don't get much.
  15. Fabio Cuffaro

    How to start SEM?

    Search Engine Marketing (SEM) was once used as an umbrella term that included SEO and PPC marketing. Today, it's mainly used to describe Paid Search. Search Engine Marketing is specific to search engines, so when you state boosting a Facebook page, it is technically not SEM or Paid Search but will fall under PPC advertising. There are two main platforms for Paid Search, Google Ads, and Bing Ads. These platforms will require you to allocate a daily budget - so yes, you will need a budget. The other part that may require a budget is if you hire a PPC manager to manage the accounts. You can do this yourself, which would save you from paying someone, but more often than not, a person running a business or website does not have the time to learn how to maximize the return from the campaigns. A PPC manager, however, is a specialist that will help you maximize the returns. I often get asked how much of a budget should a person or company should allocate to paid search. The amount is dependent on the size of the company, and its resources. For small businesses, I usually reply by telling them that the budget for paid search should be like investing in your retirement. People who save money for their retirement will invest an amount that does not disrupt the day-to-day living standards. It is an amount that is affordable and that will be used at some point in the future. For small businesses, allocating a budget that will not disrupt their cash flow is key. Paid search requires some time before it sees returns, so whatever money is invested should yield a positive return at some point. When that happens, they can reinvest the returns back into advertising which would then fuel further growth.
  16. Fabio Cuffaro

    Massive Links Forum Has Moved

    The Massive Links Forum has moved to a new domain and has been renamed Web Marketing Help Forum. Previously the forum was in a subdomain on MassiveLinks.com and I wanted to make it a standalone site. The goal is to increase the traffic and activity on the site so that people can share and help one another, and changing the domain is the beginning of that process. If you notice any issues, please let me know. FYI, you may need to clear your cache if you are having problems with some of the images.
  17. Fabio Cuffaro

    Cost per acquisition or maximize conversion?

    When you say "maximize conversion", I assume that you mean getting the most conversions possible, without consideration of CPA. The CPA is an important metric to follow and improve because this will dictate if the leads are profitable. If the CPA is $90 and the sales closing ratio is 50% (This is a sample ratio and quite high, but I am using this as an example to make a point.), the cost per sale will come in at $180. Knowing the profit margin is key in determining the profitability and target CPA. Let's assume that the margin is 50% and you are selling a one time $200 service or item. This means that the Cost Of Goods Sold (COGS) or Cost Of Sale (COS), is $100. With a CPA of $180, the company is losing $80/sale. The initial stages of a campaign, the CPA is less important because what is needed is conversion data. You need to learn what works and what doesn't. As the conversion data comes in, you can start optimizing the campaigns and work towards the target CPA. Ultimately, the CPA is more important than the number of conversions since we need to consider profitability.
  18. Fabio Cuffaro

    Personal Development

    This forum is mainly about web development, which includes marketing and anything related to making a website successful. Many people take the time to learn about their chosen path, be it programming, marketing, design, etc.. I've come to realize that few people actually take the time to learn about themselves and discover ways at how they can improve their lives overall. I have been doing this for most of my adult life, but this last year and a half I've been really focusing and implementing what I've learned and continue to learn. I've been telling myself that personal development is a lifestyle. Guess what? It is! Because of this I eat better, I exercise daily, I think differently and have been able to reinvent myself. It's not a total transformation yet, but I'm getting there. Do you take time for personal development?
  19. Fabio Cuffaro

    Facebook Newsfeed Changes

    On January 11, 2018, Mark Zuckerberg announced that there will be changes to the content that you see in your newsfeed. The focus will now be shifting "from focusing on helping you find relevant content to helping you have more meaningful social interactions." What does this mean for publishers? Here's Mark's answer. "As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people." I share my philosophy with the companies that I work with about social networking and the importance of considering their blog as a platform to engage users with. Often, companies will focus on building their followers and content strategy for the social accounts but won't put as much effort and focus on their blog. The company's website should be considered as the center of a spoked wheel, where all efforts online point back to it. The content and followers on a social platform are subject to the rules and policies of the company that owns it. Companies that have business pages are subject to the same rules, and the rules keep on changing. For this reason, it is imperative for businesses and individuals with an online following to start placing more effort into their website and blog. This way, they can control the fate of their posts and followers. This does not mean that their efforts should stop on social platforms, it just means that to protect themselves, developing a strategy for their properties should be a top priority in 2018 and beyond. Please share your thoughts on the Facebook changes and potential strategies for publishers.
  20. Fabio Cuffaro

    Facebook Newsfeed Changes

    In regards to the news, I think this is a good move on their part. It'll help promote local newspapers/TV stations and have news that's more relevant to the individual. The issue with building only on social platforms is that the list of followers is not "owned" by the publisher, it is rented, and so is the page that they are building on. Coming up with a strategy to drive traffic, engagement and increasing the newsletter subscription can be of great benefit. If ever anything goes wrong with the third-party platform, they can fall back on their blog subscribers.
  21. Fabio Cuffaro

    Directory Listings

    That's a great question! Ideally, each listing that you submit should be unique to avoid any duplicate content. This may give your listing a better possibility of getting some organic traffic from the search engines to the listing in the directory.
  22. We have just updated to the latest forum software. I hope that you like the new look and experience. This new version is mobile friendly, so you can now easily access the site via a mobile device. There has been a change when you log into your account now. Rather than inputting your username, you will have to use your display name. If you can't remember your display name, click on "Forgot your password?" and add your email address. Within the email, you will see your display name. If there are any issues that you notice, please post them here. Thank you!
  23. Sometimes thoughts come to me and I like to write them down. Here is today's thought. Perfectionism and procrastination often go hand-in-hand. It is better to start something and work at it versus trying to make it perfect and never starting. Strategizing and planning are key to one's success, but remaining in this state, trying to make it perfect, is paralyzing, and the dream of being successful will only be that - a dream.
  24. Fabio Cuffaro

    Mining Competitors’ Backlinks

    There are many tools out there. You could just do a Google search for one, but here's one worth considering if you are willing to pay a subscription fee https://www.semrush.com/
  25. Fabio Cuffaro

    Paid Marketing

    Paid marketing should be part of any digital marketing strategy. Startups run on shoestring budgets, but as soon as it can, websites/companies should start using paid channels to help them meet their goals. Relying solely on Organic is quite risky and limits the potential of the website.